Some history.

The RUBRO team are a bunch of South Africans passionate about their country’s rich heritage. Their refreshing drink celebrates the diverse floral kingdom of the Cederberg and surrounding mountains – the only place on earth where a herbal tea called Rooibos grows naturally. This tea is the cornerstone of their product. It was first used by the indigenous KhoiSan tribespeople as a remedy, but now the team at RUBRO are intent on sharing this rare and precious herb with the world. Their first (and flagship) customer, Nando’s launched RUBRO in 2012. Nando’s customers have been enjoying this delicious drink in all the restaurants in the UK and Ireland, and ask repeatedly to have it available elsewhere so they can stock up their fridges at home – enter Lighthouse Brands!

Claim to authenticity.

RUBRO (roo-bro) is a still, refreshing thirst-quencher infused with Rooibos (roy-boss) – a herbal tea that is only found in the Cederberg and surrounding mountains of South Africa. Rooibos is blended with natural fruit flavours to create a delicious drink for any occasion. 

'Real' fact.

  • A great lower sugar taste which appeals to adults and children.

  • Naturally caffeine-free, all natural flavours, no preservatives or colourants, easy-to-recycle slimline cans.

  • RUBRO sources Rooibos from small-scale, previously disadvantaged farmers who are direct descendants of the indigenous people of the region.

  • Rooibos country forms part of one of the world’s six floral kingdoms. In Spring, the wildflowers bloom, creating a spectacular display.  RUBRO drew inspiration from nature to create can colours that are identical to the colours of the famous Namaqualand daisies.​

  • RUBRO means ruby-red: the glorious colour of this amazing tea.

  • RUBRO is proud to have business partnership with Nando’s (UK).  The companies share a down-to-earth, balanced and health-conscious lifestyle philosophy.

Being responsible.

“People are looking for products that offer natural ingredients, responsible sourcing, health and sustainability. RUBRO is ideally placed to answer this need.” Jo Hoets, Director

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